How Kooperativa Made Better Branch Location Decisions

The Client

A part of the largest insurance group in CE

Kooperativa is a part of the multinational Vienna Insurance Group, the largest insurance group in CEE. Besides people in the Czech Republic, Kooperativa insures more than half a million businesses in the region as well.

The Challenge

Branch Network Optimization in Insurance

Finding a location for a new branch, or relocating an existing one often took a lot of time - even for experienced managers. It requires a large amount of data to find a comprehensive solution.

Before CleverMaps, there wasn’t any tool on the market where we could view and analyze all of this data in one place, which left a lot of untapped potential. We wanted to optimize, simplify, and ideally even speed up the entire process - but without reducing the quality of decision-making. We were looking for a solution to help us make objective, data-based selections of where to open, or move a branch (down to the specific building, when possible).

The Solution

Analyzing the strength of each location

We have gathered all relevant data sources (e.g. demographics, purchasing power, the distribution of direct and indirect competitors in the area, etc.) and are using these metrics to build a multidimensional data model. With this, we can perform ad hoc analysis of complex data interactions and study their interconnectivity inside an interactive map.

The Exposure Index (a custom methodology for selecting the specific building to open a branch in) combines more than 50 metrics. Each of these metrics can be weighted differently, resulting in an attraction metric customized and calibrated to meet the exact needs of Kooperativa, whose experts helped to set up their own combination of points of interest.

The Result

Location analysis at hand

Analysis inside of CleverMaps’s interactive environment has drastically sped up the process of doing ad hoc evaluations of any location. The queries can be performed all inside the CleverMaps platform, and can now be done in minutes - not hours.

Having all of the data in one place allows us to make high-quality decisions in the most efficient way, taking all relevant data into consideration. This allows Kooperativa to fully take advantage of the business potential available to us.