NETWORK PERFORMANCE & BRANCH REVIEW
Decide what to do with every location you already run
For banks, retailers and telcos reviewing an existing footprint. A weak number alone cannot tell you whether to strengthen, transform, consolidate or close. Network context can.
BUILT FOR EXISTING NETWORKS
The same network review, whatever you run
BANKS & BRANCHES
RETAIL CHAINS
TELCO NETWORKS
SERVICE NETWORKS
What to do with each location
BANKS & FINANCE
Which branches to consolidate without losing access
Close on a flat KPI and you can strand a catchment the network still depended on.
Which stores underperform, and which only overlap
Shut the wrong store and you hand its sales to no one instead of a sibling.
TELCOS
Where retail and service points genuinely overlap
Cut a point that looks redundant and you can open a coverage gap customers feel.
SERVICE NETWORKS
Where to relocate or merge as demand shifts
Hold a point where demand has moved and it bleeds cost while gaps grow elsewhere.
THE PROBLEM
Branch-level KPIs tell you something is wrong, never what to do about it
A red number doesn’t tell you why
Branch dashboards flag the symptom, not whether the site is weak, boxed in, or under-served by its format.
Performance isn’t a branch-level fact
The same revenue is healthy in a thin catchment and a quiet failure in a dense one.
By the quarterly review it has cost you
Aggregated KPIs surface a problem a quarter late, after the lease renewed and demand moved next door.
KPI DASHBOARDS & REPORTS
A branch number judged against a flat target
Overlap and cannibalisation invisible
Each team reading the same report differently
The wrong site closed, a quarter too late
CLEVERMAPS NETWORK CONTEXT
Every location read against its real catchment
Overlap and cannibalisation made visible
One shared, defensible read across teams
The right move per site, caught while you can still act
THE PERFORMANCE LENS
Four locations can post the same weak number for four different reasons
Read each one in catchment context and the right move stops being a guess.
READS AS WEAK
Genuinely weak location
Demand in the catchment is thin and no nearby site is taking its share, the location simply can’t carry its cost.
Right move
Consolidate or close
READS AS WEAK
Damaged by overlap
Demand is there, but a sibling branch minutes away is splitting it in two. Close the wrong one and you lose customers you already had.
Right move
Reposition or merge
READS AS FINE
Untapped potential
The numbers look acceptable, yet the catchment could give far more. The site isn’t failing, it’s coasting on a fraction of its market.
Right move
Strengthen or invest
READS AS WEAK
Better transformed than closed
The format is tired, but real footfall and accessibility remain. Closing destroys coverage a smaller or different format would keep.
Right move
Transform the format
Why it matters
Diagnosis is only half the job. Reading each location in network context tells you which move it needs, so you strengthen the sites worth saving and close only the ones that genuinely cannot carry their cost.
THE WORKFLOW
From a weak number to the right decision
The performance lens, made operational.
Diagnosis
Decision
Detect
Read performance against its catchment
Each location scored against the market it actually serves, not a flat target.
Interpret
Tell real weakness from overlap
Separate a thin catchment from demand a sibling branch is quietly splitting.
Test
Model the move before you make it
Close, merge, relocate or transform, and watch coverage and clients redistribute first.
Rank
Prioritise action across the portfolio
Order every location by what to do and what it is worth, not by who shouts loudest.
INSIDE THE PLATFORM · MODELLING
See the risk before the organisation commits
Closing or merging a location is hard to walk back. Model the move on the live network first, and answer the questions the room always asks before anyone signs off.
clevermaps.io/network-modelling
MODELLING
· BRANCH CHANGES & CLIENT REDISTRIBUTION
Will closing this cut off customers?
Watch coverage and access update across the network before anything changes on the ground.
Where does the demand actually go?
See clients redistribute to the sites that remain, and how much load each one absorbs.
What overlap disappears?
Expose where two locations were splitting one catchment, so you keep the right one.
WHAT CHANGES
Every location leaves the review with a decision
A CLEAR MOVE PER SITE
Strengthen, transform, relocate, consolidate or close
A move attached to every site, not a status colour.
FEWER REGRETTED MOVES
Closures backed by evidence
Model the redistribution first, so no location is closed on an incomplete picture.
FASTER AGREEMENT
Less argument over the cause
Network, ops and finance read the same map, not three spreadsheets and three opinions.
RELATED CASE STUDIES
See the network read as a system
Generali Česká pojišťovna
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INSURANCE
Reducing Branch Network by 35% While Maintaining Client Access and Profitability
How Generali Česká pojišťovna reduced its branch network by 35% while maintaining client access and profitability.
Česká spořitelna
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BANKING
How Česká Spořitelna Optimized Its Branch Network
Enhance customer service and optimize branch locations like using location analysis.
Albert
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RETAIL
How to Identify the Stores with the Highest Growth Potential
See how Ahold Delhaize uses CleverMaps to measure store potential, evaluate market opportunities, optimize store locations, and drive sales growth.
30-MINUTE WORKING SESSION
Bring a location your team can't agree on
A branch you're weighing closing, two stores that might overlap, a network review you keep deferring. In 30 minutes we'll read it in catchment context and show which move the evidence supports.